Ad Spot

Annual Checkpoint Strikeforce DUI enforcement campaign lauches

Governor Ralph Northam kicked off the Commonwealth’s 20th annual Checkpoint Strikeforce DUI enforcement and public education campaign. The enforcement aspect of the traffic safety campaign will take place from Aug. 20 through Labor Day weekend and resume throughout the 2021 winter holiday season.

“It is great news that restaurants are open again and everyone is eager to celebrate, but let’s all remember to do so safely and take care of each other,” Northam said. “The tireless efforts of Checkpoint Strikeforce over the past 20 years have been critical in reminding Virginians of the importance of getting a safe ride after drinking. This year, as they have for the last two decades, Checkpoint Strikeforce will help keep drunk drivers off the road and save the lives of countless Virginians.”

Last year in Virginia, nearly a third (32%) of all traffic fatalities in Virginia were due to alcohol-related crashes. 14,105 people were convicted of a DUI in the Commonwealth in 2020. During last year’s Labor Day weekend alone, Virginia State troopers arrested 55 drunk drivers, averaging a DUI arrest every 104 minutes. Checkpoint Strikeforce is a crucial joint effort between public and private partners that works to stop these fatalities through surround-sound persuasion campaigning and high-visibility enforcement that reminds Virginians to get a safe ride after drinking or face arrest.

Virginia State Police will work through Labor Day as part of Operation CARE, or Crash Awareness Reduction Effort. Operation CARE is a nationwide, state-sponsored traffic safety program that aims to reduce traffic crashes, fatalities and injuries caused by impaired driving, speeding and failing to use occupant restraints. Virginia State Police will participate in this program starting on Friday, Sept. 3, 2021, at 12:01 a.m. and continue through midnight on Monday, Sept. 6, 2021.

“As a trauma surgeon, I’ve seen firsthand the destruction that impaired driving causes for families and communities,” Michael B. Aboutanos, M.D., medical director of VCU Medical Center’s Level I Trauma Center and VCU’s Injury and Violence Prevention Program, said.“Drunk driving-related injuries can be devastating for not just the driver but innocent people on the roadways. Treating injuries begins by preventing them from happening in the first place, and we need everyone in the community to play a role in preventing impaired driving.”

The campaign launch is supported by new research from local partner Lake Research Partners who conducted a survey that found 21 to 35-year-old males are most likely to drive after drinking. The research also showed that in the last year, 90% of men surveyed admitted to having driven after having a few drinks or being driven by someone who had a few drinks. However, 93% of young men indicated that they believe it is important to make a plan to get home safely after a night of drinking. Of the men surveyed, 61% expect to need a safe ride after drinking.

More than 100 Virginia law enforcement agencies will participate in the first wave of Virginia’s Checkpoint Strikeforce campaign. Law enforcement officers will conduct 559 individual saturation patrols and 74 sobriety checkpoints across the commonwealth.

Complementing the enforcement, Checkpoint Strikeforce is continuing its advertising campaign called “Act Like It.” The 30-second ad is an updated version of the spot which debuted in 2018. To address the changing environment in 2021 with COVID-19 restrictions lifted and restaurants open, the traffic safety campaign’s “man-baby” character returns to the bar, considering dangerous choices after drinking. The spot was built on public opinion research that shows the campaign’s primary audience strongly agrees that “people who drink and drive are not acting like responsible adults.” The advertisements remind viewers that drinking and driving is irresponsible — if you’re old enough to drink, act like it. Don’t risk a DUI. The latest ad can be viewed here: http://actlikeit.org/.

Checkpoint Strikeforce is part of a research-based, multi-state, zero tolerance initiative designed to get impaired drivers off the roads using sobriety checkpoints and patrols along with education about the dangers and consequences of driving while impaired. Virginia’s Checkpoint Strikeforce campaign is supported by a grant from the Virginia Department of Motor Vehicles to the nonprofit and Virginia-based Washington Regional Alcohol Program (WRAP).